Louisville Kentucky SEO Consultant

When shopping for a local Kentucky SEO Consultant, you should know that not all Louisville search engine marketing professionals are created equal.

A smart Louisville SEO professional will not only keep up on the newest trends in Internet marketing and have years ( at least 7 years of direct experience ) of broad range online marketing experience, but also a network to back themselves up when things get tough.

All to often you will find a rather ‘green’ or inexperienced consultant that got lucky and ranked well for a term. Hey, it does happen! By chance this does happen, those consultants will think they are the new guru in town because they ranked themselves number one for a very non-competitive term and will try to fool you into thinking they know this industry like the back of their hand. However, what will happen when they lose their rankings? What if it was your rankings they lost?

Smart SEO’s have several backup plans and integrate them into your marketing agenda without having to be asked. As an example, my years of professional consultation has put me in a position to be an editor at many high level news sites, informational sites, and directory sites. At any time I can use my high level access rights at these sites to promote your site to help boost your rankings and traffic flow. I also have contacts in the legal, real estate, medical, technology, fashion, news media, and travel industries that I can use to help gain links to your site from all the networking I have done over the years building web sites. I also have a network of my own sites that branch into many different industries and niches, and if there is a niche industry I currently don’t support myself, I have many friends that will support and help.

So just because someone got lucky for a week and ranked their site number one for ‘Louisville bird cage reseller in the highlands’ in Google, doesn’t mean they know anything about true online marketing tactics and best practices. Make sure you do your homework before hiring or consulting with a Louisville SEO.

Everything impacts your search engine marketing goals. Everything from your domain, history of your domain, IP address, content, people that link to you and people that you link to, the freshness of your content, and even the company you host with.

If your hosting company doesn’t have a properly set up server, you could experience problems with your site that result in programing and database errors, 404 pages, and periods of time when your site is not accessible at all. What should happen if one of these problems happened with Google or Yahoo decided to visit your site for an update?

You could find your results in Google now displaying your site errors, having your site suspended or devalued in the rankings, or having your site completely removed from the search engines.

Your hosting company could also have you on a shared IP that is used by people that spam, have ‘questionable’ type sites, or has a history of such things. You could also be hosting with a company that is already banned or going to be banned for hosting lots of spammy type sites and your site will be labeled as one of those because you are on their IP block.

When you start looking into optimizing your site and doing your research, make sure to start with your hosting company for any potential problems.