Louisville Marketing Doesn’t Always Include Web Site Promotion
I have noticed a trend lately that many of the so called ‘full service’ marketing agencies in town don’t offer Internet marketing as a service to their clients, and if they do, they don’t advertise it.
I couldn’t begin to count the number of marketing companies here in Louisville. There are more companies that claim to do marketing than car dealers selling junk on Dixie Hwy. at this point. I normally look these companies up myself when I can and see what services they offer when it comes to Internet marketing. Through my research I have found that about 96% of the marketing companies here in Louisville have no services for Internet marketing!
Out of the other 4%, only 1% have what I would call an effective, full time, experienced Internet marketing person(s) in shop. The other 3% simply outsource the work or hire a college freshman to do the dirty work on their internship ( learning on your dime ).
I think this is a problem because many people in Louisville still do not recognize the value of Internet marketing to their business. They do not understand online marketing so they don’t bother to research or get informed about it. They don’t understand that an optimized website could be a low cost, 24 hour salesperson that can reach worldwide customers and push their products to people that are actively looking for them.
Some Louisville marketing companies have been burned by ’snake oil SEO salesmen’ in the past who basically took their money and ran, but this should not discourage you from seeking out a true Louisville marketing professional that can work with you one on one and get you results you need.
If you work with a company that doesn’t offer Internet marketing services, you are literally leaving money on the table when it comes to advertising and marketing.
As a business owner, you owe it to yourself to partner with a Louisville marketing company / agency that can offer you true ‘full service’ marketing. There is no since in skipping such a valuable service that can also help you bring in revenue with offline ventures as well.
The next time you work with a Louisville marketing agency, make sure you select one that offers competent Internet marketing services and be sure to check their references too.