Why Is Louisville Kentucky So Behind In Search Engine Marketing?
I will never understand why companies in the city and state I live are so far behind in online marketing.
We have many… many companies here that are profitable and doing well and we have a very high quality of life in America’s 16th largest city. With that said, you would think more business owners would invest money into having an online presence and bring more exposure to themselves.
The sad truth is that they don’t. A large percentage of companies will simply not put aside funds to have a web site built. Those that do, will not invest into marketing their new presence online.
I think this is caused by several reasons:
- Not understanding the potential that online business can bring.
- Thinking that they do not have the cash to build and/or market a web site online.
- Believing that ‘if you build it, they will come’, with no work involved after building.
- Having a bad taste in their mouth about web design/marketing because they chose to have ’someone’s uncle’ or the cheapest person they could find build a terrible site for them last time and rip them off.
- Thinking that having a Myspace page, blogger account, or eBay store qualifies as a web site and that no marketing is needed for it.
- Feeling that they can ‘always do it tomorrow’.
For any reason why it goes on, none of them are valid. If you invest time and money into having a business, then you need to budget for marketing. If you don’t do this, then you will fail sooner or later. The time it takes to select the type of marketing you do is as crucial as picking the type of products/services you will have for sale within your business.